Ready-to-wear demand shifts noticeably with the seasons in Pakistan — lighter lawn and cotton pieces move fastest from spring through the peak of summer, while heavier khaddar, wool blends, and layered pieces take over as the weather cools.
Festive and wedding seasons bring their own spikes, often independent of weather, where embroidered and heavier-worked pieces see a jump in demand regardless of the time of year. Planning stock around both the calendar season and the local wedding season avoids being caught short.
Watching what sells out first each season — rather than what was simply produced in the largest quantity — gives a more honest read on what to reorder for the following year.